To verify the sender’s identity, Google announced yesterday, Wednesday, that the Gmail email service will begin displaying the familiar blue authentication label on other sites, such as Twitter, next to the sender’s name.
And the American tech giant explained in a blog post that the feature helps users know if the email they received was from a legitimate or fraudulent source.
The blue authentication badge is based on an existing Gmail feature called BIMI (Brand Message Identity Index), which requires businesses to verify that the brand logo they use as their email avatar will let users know that the logo is actually theirs. .
Companies that have already implemented the brand indicator feature for message identification will automatically receive a blue verification mark.
As you can see from the image that Google attached to their post, hovering over the blue verification mark displays the following message: “This email sender has been verified as the owner of the domain and profile pictures they use to send email.”
Google warned that email authentication could help users and security systems “detect and stop spam” and also allow senders to “increase trust in their brand.”
Notably, what happened in the Twitter verification issue has become the talk of the town lately, knowing that many services allow the possibility of verifying accounts in one way or another, so Meta began selling its new subscription in February last year. Meta Verified service, experimental for Facebook and Instagram users in some countries.
It is believed that Google’s addition of an authentication token to the service (Gmail) could help users identify legitimate senders, especially if they don’t know what the feature logo (trademark indicator for message identification) included in emails means.
That, and Google will introduce authentication tags starting today through its service accounts for companies (Workspace), Workspace, and personal Google accounts, so tags could start showing up in emails very soon.
