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Warner Bros. Discovery Faces Big Losses and Subscriber Exodus Following Rebranding of HBO Max

Big losses for Warner Bros. Discovery

Warner Bros. Discovery incurred significant losses. According to reports, the company failed to meet Wall Street’s expectations, resulting in a loss of 38 cents per share. Consequently, its shares decreased by 51 cents, with a revenue of $10.36 billion.

Despite this setback, there are still positive aspects for the firm. Warner Bros. Discovery successfully paid off $1.6 billion in debt, reducing its total debt to $47.8 billion. In a statement, the CEO of Warner Bros. Discovery, David Zaslav, said, “We remain confident in our ability to reduce leverage and expect to be comfortably below 4x leverage by year-end, with a target of 2.5 to 3x leverage by the end of 2024.”

Subscribers jump ship

Warner Bros. Discovery faced a challenging quarter, especially in terms of its subscriber base. The company experienced a significant loss of subscribers for its streaming services. The reason behind this exodus was the rebranding of the HBO Max platform, which was renamed “Max” in May.

A total of 1.8 million subscribers decided to leave. The confusion arose from Warner Bros. Discovery’s initial plan to consolidate all services into one offer by adding Discovery+ to HBO Max. However, they ultimately decided to keep both services while incorporating some Discovery+ programs into the HBO Max offer, which was then renamed Max.

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