New protection functions for all users, additional options for creative people to earn money on the platform. A whole package of new features that Twitter has now announced and wants to roll out worldwide can be based on this formula.
Overall, Twitter wants to diversify further in the next few months and enable its creators to offer other content in addition to the classic 280-character messages promote such as newsletters and audio content. Live audio content in particular, but also recordings and replays, are very popular – the Spaces area is to be further expanded for this purpose. The company thinks of the target group, for example, of journalists or comedians who will be able to offer their audience content for money in the future and, for example, can also integrate ticket systems.
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Tips called individual donations – also via Bitcoin
All of this is linked to a more sophisticated monetization strategy than before. In addition to classic subscription models, “tips”, for example, should also be given, one-off donations as a kind of donation or fee. In connection with this, in addition to some common currencies, crypto currencies – here explicitly Bitcoin – should also be accepted. On the one hand, this has to do with the fact that they are perceived as relevant, on the other hand, according to company spokesmen, it should also be suitable for creators in emerging countries, where the classic banking system is different from that in industrialized countries.
Own rules for a more relaxed Twitter experience
On the other hand, some protection functions are aimed at all Twitter users, which Twitter relaxes into a more pleasant space should make more discussions. The aim is for users to receive a safety mode in which they can protect themselves more specifically against hatspeech and unwanted content. At the same time, according to reports, the company is aware that it is not always possible to have the right balance when recognizing “inappropriate conversation” and enforcing deletion requests.
In the future, users will be able to specify their own rules more than before, which will then be included in the Hide inappropriate content in your own area. On the one hand, conversations and threads can be muted as before, and you can specify who can participate in a conversation and see content. Apart from that, there should now also be thematic channels in which only certain topics should take place. However, by default it will be possible to quote and retweet tweets that are posted here – so these are not absolutely closed groups.
Can Twitter become such a relaxed place to chat?
Users should be in Being able to hide content, terms and topics that you do not want to see in more detail than before. But you should also have additional options for blocking, such as block lists or algorithms that are regularly updated. In addition, there should be a way not to block people explicitly, as this is often seen as aggressive and rude. Instead, other members who follow you should be able to be “unfollowed” without them being explicitly informed about this. They just don’t see their own content anymore. In the future, it should also be possible to specifically keep individual users out of individual discussions, unlike in the past, where you can only determine, conversely, that only your own followers can comment.
All of this should make Twitter a more relaxed place for everyone becomes – this is also to be recommended in view of the discussion culture that often prevails here. So far, a lot is apparently still in development and in the beta phase. The company did not provide any explicit information about which of the functions are available when in the EU and in Germany. It is clear, however, that the innovations mentioned will initially be available on iOS and will only be added later for Android – and that the USA will always be the first market in which the new features will be rolled out.
