With the Pixel 6 and the Whitechapel Tensor SoC from their own company, Google is making itself independent of its previous one Pixel chip supplier Qualcomm and is pursuing a similar vertical integration strategy as Apple. At the moment it is not yet completely clear how large Google’s own share of the SoC (System on a Chip) is, since the manufacturer has only given the first details so far, but the direction is clear: more control over hardware and software development in order to to develop better products.
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