Ozone wants to reach an online transaction volume of around $ 34 billion in five years and wants one-third of Russia’s rapidly expanding e-commerce market, Daniil Fedorov, Ozon’s chief operating officer, told Reuters
Ozon, one of Russia’s largest e-commerce players, reported three-digit gross revenue growth last week for the sixth consecutive quarter, with a 2021 growth target of 90 per 100
Last year’s $ 1 billion Nasdaq launch allowed Ozon to become somewhat more aggressive in certain segments, such as IT development and logistics infrastructure, where investment risk is not excessive. . We believe that in the next five years we will be able to gain at least a third of the e-commerce market and gross sales could grow to 2.5 trillion rubles ($ 34.03 billion) a year. We are ready to be unprofitable, we are ready to invest, but it cannot happen to be inefficient, “Fedorov said.”
Although Ozone lags behind Wildberries in terms of market share, it is slightly faster. Smaller but fast-growing domestic competitors include AliExpress Russia, a joint venture between Chinese Alibaba and Russian partners, and the e-commerce division of creditor Sberbank and Yandex.
Ozone The other day, it completed the acquisition of Oney Bank, expanding its financial services business and already issuing more than 800,000 Ozone cards, which are debit cards that provide users with cash refunds and other offers.The company is expanding its advertising business as well as video
Ozone plans to launch in Belarus this year, which will spread to the Soviet successor states. and Fedorov said it would not be wise to ignore this region. “There are no specific plans for other countries yet, but in five years’ time we need to join most of the CIS countries, ”he said. Due to the low penetration of the Russian e-commerce market, Fedorov says Ozon is currently focusing primarily on the domestic market and intends to expand its presence in remote regions such as Siberia and Khabarovsk.
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