Pinduoduo: Who is behind China's largest e-commerce platform?

July 25, 2021

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Pinduoduo: Wer steckt hinter Chinas größter E-Commerce-Plattform? — Chen Lei has been CEO of Pinduoduo since July 2020. He took over for the resigned Colin Huang. (Figure: Pinduoduo)

China’s largest e-commerce platform in just six years: Pinduoduo does a lot differently with mobile-only, gamification and a focus on community – and could therefore also be a role model for European platforms.

The Chinese e-commerce platform Pinduoduo is still largely unknown in Europe. The company, which was founded in 2015 by former Google employee Colin Huang and now has more than 800 million customers, has overtaken the much better-known trading platform Alibaba and is shaking up the market in China with a large merchandise volume of 256 billion US dollars. What are the reasons for the success and who is behind it?

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