Three entities join MINI as a way to take an active voice in the urban culture scene
MINI announced a partnership with Vhils Studio, Iminente and Underdogs, with the duration of one year, with the possibility of extension, and its main objective is to underline the connection of the British brand, the BMW Group, to urban culture, reinforcing its urban and disruptive character, while giving voice to the artistic sector.
This partnership is based on the creation of common projects that aim to contribute to the improvement of life in cities, through art. The first result of this partnership is a film, presented during an event, which shows precisely how the four entities share the same values - tolerance; equality; solidarity; inclusion – and how they value art, culture and urban environments.
The video will be available from the social networks of the brands involved.
The next steps include the joint creation of more projects, namely, this year, with the inclusion of a new artistic form in the Imminent Festival: cinema.
With the exclusive support of MINI, the Festival Iminente is designing a program, in partnership with Vhils, which opens not only a new space for the expression of urban culture, but also a new one format at the festival, a drive-in cinema.
The MINI x Vhils Studio x Underdogs x Iminente partnership is part of the international MINI Voices project, a platform that gives voice to agents of change, people, entities and initiatives who are advancing the world, deconstructing social challenges and showing a path to a future ro better. Similar to what happens in other European countries, such as France and Switzerland, the work carried out with Vhils will integrate the MINI Voices platform.
MINI also presented the new MINI, with a renewed design, new colors and the usual combination of iconic design and the brand’s sporty character. The new models – MINI Electric, MINI JCW, MINI 3 Doors, MINI 5 Doors and MINI Convertible are now available at MINI Dealerships in Portugal.
