As controversial American billionaire Elon Musk announced on Thursday night that he had found a new CEO for his platform Twitter, who will be on the job in about 6 weeks, the name of Linda Yacrino, advertising director for NBC Universal, an American entity, has not rested. For information, from circulation and research.
A US report showed that the owner of Tesla chose Yakrino for the position, although Musk did not reveal the name of the candidate, but only tweeted announcing that his role would move to the position of executive chairman and chief technology officer overseeing products, programs and computers. According to The Wall newspaper. Street Journal.
“cascading drills”
Although Yacrino has been director of global advertising and partnerships for more than a decade and, according to the newspaper, plays an important role in finding the best ways to measure the effectiveness of advertising, and also plays an important role in the launch of the Peacock program. service.
Happy to announce that I have hired new CEO for X/Twitter. She will start in ~6 weeks!
My role will become Executive Chairman and CTO overseeing the product, software and sysops.
– Elon Musk (@elonmusk) May 11, 2023
Musk’s announcement of a new CEO came just days before one of NBC Universal’s biggest annual advertising conferences in New York.
In turn, an NBC Universal spokesman told the newspaper that Yakrino was making “consistent preparations” for the expected event, explaining that it was persuading major brand owners to commit to buying billions of dollars of advertising in the coming seasons.
Dama also controls an estimated $13 billion in annual advertising revenue and maintains close relationships with major marketing and advertising agencies around the world.
She is also known for her negotiating skills and is referred to by the advertising industry as the “Velvet Hammer”.
Tesla shares jumped
Notably, after Musk’s purchase of Twitter, about 37 major advertisers abstained from advertising during the first quarter of the year.
While the move is likely to assuage the fears of Tesla investors, who are increasingly worried about the time Musk is taking to make changes to Twitter, his shares jumped 2.4% on the news.
Last November, Musk said he expected to cut back on his time at Twitter and eventually find a new CEO to run the social network.
The first two weeks after the Twitter Mask purchase in October, there were rapid changes. He quickly fired Parag Agrawal, the former CEO of Twitter, and other senior executives, according to Reuters, and fired half of his staff in November.
