Companies in Central and Eastern Europe will spend 27 percent more on public cloud infrastructure and software services this year than last year, bringing the market size to over $ 5 billion, according to International Data. Corporation (IDC) according to a newly published Worldwide Public Cloud Services Spending Guide. In our narrower region, manufacturing will have the largest financial envelope for such investments in 2021, but the pace of cloud migration promises to be fastest in industries such as professional services, retail and wholesale, and telecommunications and media.
Central and Eastern European companies clearly need to move from in-house solutions to the public cloud in order to provide agile, flexible and customizable services to their customers, the analyst pointed out. For example, more and more organizations in our region are choosing platform services to accelerate application development and delivery. The trend is particularly strong in the financial sector, where PaaS solutions are playing a key role in bringing innovative, customer-centric services to market quickly and cost-effectively.
– Central and Eastern European companies are increasingly they rely heavily on cloud services, to which they are investing more and more as they recover from the COVID-19 crisis, said Soheyla Mirshahi, senior research analyst at IDC. – Players in different industries will also bring their infrastructure and applications to the cloud to increase the flexibility of their services and become more efficient while reducing their costs
Prosperous professional services
The total market for information and communication technology (ICT) in Central and Eastern Europe will grow by 6.1 percent annually in 2021 to over $ 139 billion, according to another IDC report (Worldwide Semiannual ICT Spending Guide Industry and Company Size), which is updated every six months. Growth is projected to be the fastest in the professional services segment by an average of 5.8 percent per year until 2025.
In the hardware category, infrastructure services (IaaS), smartphones and personal The expansion of our computer market will also be in double digits. Reducing the cost of IT operations, as well as increasing agility and resilience, is also shifting companies to cloud-based infrastructure services, IDC pointed out. In addition to the Internet of Things (IoT), perimeter and data center environments, and cloud services, smartphones and PCs are helping to introduce new, hybrid models of work as a primary client device.
Cyber Security 2021- organizations continue to spend a lot, this area remains one of the main drivers of market expansion, IDC said in a recent European Industry Acceleration Survey. However, large and medium-sized companies are increasing their security investments at a faster rate than smaller companies. The analyst explains this by saying that larger organizations are more resilient to macroeconomic shocks and have received more COVID-19-related government support in some countries
– The epidemic crisis continues to affect ICT investment – and in Eastern Europe, but suppliers, service providers and system integrators are still finding business opportunities, Soheyla Mirshahi said. – Companies are moving to new models of operation and work that focus on agility, flexibility, customer focus, and process automation. Demand for infrastructure services will continue to grow in double digits in the coming years. its total value will exceed $ 145 billion, according to a forecast in IDC’s new Worldwide Future of Work Spending Guide, released for the first time in July this year. According to the guide, a third of the amount – $ 46 billion – will be spent by organizations on hardware, including robots and drones, infrastructure services (IaaS) and IoT devices, while $ 37 billion and $ 27 billion will be spent on software and IT services, respectively.
In the epidemic situation, the spread of new models of work based on the technologies that make up the third corporate platform has gained momentum. New models, including teleworking, are also forcing European organizations to invest in the development of physical spaces and corporate culture, as well as in the digital expansion of skills, in order to improve the employee experience and speed up job transformation. According to IDC, European companies will spend more than 17 percent more on developing organizational culture this year, but FoW investments as a whole will show double-digit growth in the coming years. Spending to develop adaptive skills, for example, will be 37 percent higher than last year in 2021 – a use case supported by knowledge management systems and technologies such as analytics and artificial intelligence, among others.
Our article at Computerworld Published in the issue of August 24, 2021.
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