Introduction
Ford to Unveil New F-150 Pickup and Hybrid Variant at Detroit Auto Show
Ford Motor Co. CEO Jim Farley announced that the company will reveal an “all-new” F-150 pickup and a new hybrid variant at the Detroit auto show in September.
The F-150, which is part of Ford’s F-Series line of pickups and the best-selling vehicle line in the nation, is scheduled for a mid-cycle update this year, with a next-generation model set to launch in 2026. The last redesign of the F-150 took place in 2021.
Jim Farley shared these plans during a briefing on the company’s second-quarter earnings.
Exciting Product Introductions at Detroit Auto Show
The Ford vehicle debuts will be among six product introductions expected from the Detroit 3 automakers at this year’s Detroit auto show, which will take place from September 13-24 in downtown Detroit.
Detroit Auto Show Chairman Thad Szott expressed excitement about the support from the hometown Detroit Three automakers and anticipated that these unveilings will generate significant media and consumer attention and interest.
