Ford CEO Jim Farley’s Summer Adventure with the F-150 Lightning
Ford Motor Co. CEO Jim Farley may have invented a new summer treat: the frunksicle.
During a road trip through the American West in an F-150 Lightning last week, Farley visited Jim Burke Ford, which was throwing a carnival for the Boys & Girls Club in Bakersfield, Calif. He tweeted photos and video of himself using the electric pickup to inflate a bounce house and serving frozen fruit pops out of the front truck, which Ford calls the Mega Power Frunk.
Farley and a small group of colleagues spent three days driving from Silicon Valley to Las Vegas, meeting with researchers, businesses, dealers, and electric vehicle owners along the way.
“Long hauling in an electric truck is an act of pioneerism, not because it’s hard or dangerous, but because it’s a new way to experience America,” he wrote on LinkedIn. “Shifting from fueling stations to charging stations requires new behaviors and opens new possibilities. Thanks to the technology in the Lightning, I’ll be able to get work done from the road, just like so many of our customers do every day.”
Farley tweeted from numerous waypoints, showing how commercial customers are using the Lightning and spotlighting dealerships that are embracing EVs. Many of his posts emphasized the vast capacity of the frunk, which his crew used to store their luggage.
“There is no better way to see America than from behind the wheel,” Farley wrote, adding that insights gained while spending nearly a year on the road early in his career helped Toyota make the Camry one of the nation’s top-selling vehicles.
Ford CEO Jim Farley’s Exciting Adventure with the F-150 Lightning
Ford Motor Co. CEO Jim Farley recently embarked on an exciting road trip through the American West in an F-150 Lightning electric pickup truck. During his journey, he made a stop at Jim Burke Ford, where a carnival for the Boys & Girls Club was taking place in Bakersfield, California. Farley delighted attendees by using the truck’s innovative front storage space, known as the Mega Power Frunk, to inflate a bounce house and distribute frozen fruit pops to the crowd.
Accompanied by a small group of colleagues, Farley spent three days driving from Silicon Valley to Las Vegas, engaging with researchers, businesses, dealers, and electric vehicle owners along the way.
In a LinkedIn post, Farley described long hauling in an electric truck as an act of pioneerism, emphasizing the shift from traditional fueling stations to charging stations and the new possibilities it opens up. He highlighted the Lightning’s technology, which allows him to stay productive on the road, just like many Ford customers.
Throughout his trip, Farley shared updates on social media, showcasing how commercial customers are utilizing the Lightning and highlighting dealerships that have embraced electric vehicles. He also emphasized the spaciousness of the frunk, which his team utilized to store their luggage.
Reflecting on his adventure, Farley expressed that there is no better way to experience America than from behind the wheel. He drew parallels to his early career, where spending nearly a year on the road helped him gain insights that contributed to Toyota’s success with the Camry, which became one of the nation’s top-selling vehicles.


