Announcement
Alipay+ is a global provider of cross-border digital payments and marketing solutions with five Asian e-wallet partners: AlipayHK (Hong Kong), GCash (Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch ‘n Go eWallet (Malaysia) – launched its first advertising campaign at the end of the year in collaboration with Asian and European retailers.
The campaign will feature more than one million retail, food, travel and hospitality merchants in countries where Alipay+ is accepted, including Japan, South Korea, Singapore and many European countries. During the campaign, users of participating e-wallets can access a wide range of offers offered by Alipay+ along with merchant partners at each destination.
Using Alipay+ marketing solutions, merchants can create and customize promotions in the form of digital coupons or instant discounts. And for increased marketing efficiency and scalability, digital coupons can be distributed across multiple e-wallet applications at the same time.
In Europe, France, the UK, Italy, and Germany, Alipay+ has launched various promotions and offers for local merchants, including Printemps French retail stores and city vending machines in Milan, Rome, and Venice, to encourage shoppers during the holiday season.
From now until January 31, 2023, Kakao Pay, GCash, TrueMoney and Touch ‘n Go e-wallet users can receive an instant discount of up to 10 euros when paying with this e-wallet at eligible merchants. In addition, the French company Printemps is offering e-wallet users a 5 percent discount on the entire store and a voucher for a free drink at the Printemps Haussmann store.
By November 2022, Alipay+’s merchant reach reached 2.5 million. Its dealer network includes a wide range of regional and global digital entertainment providers, lifestyle service providers, e-commerce platforms and physical stores covering major airports, shopping malls, duty free shops, convenience stores, cafes, restaurants and tourist sites.
Alipay+’s global sales network by sector includes more than 1,000 online platforms, more than 10 major airports, more than 90,000 convenience stores, more than 360,000 restaurants, nearly 200,000 taxis and major hotel brands, department stores, duty-free shops and tourist sites in Asia. and in Europe.
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