As Bloomberg reports, the cryptoexchange FTX would like to book an advertising slot during the superbowl. Every year the world’s largest tech companies also take advantage of the opportunity to advertise during America’s biggest sporting event. Among other things, Amazon was able to convince last year with an unusual commercial.
“Our message this year was that crypto is safe, accessible and ready for the mainstream. We invite everyone to try it out and we are here to help you on your journey. There is no bigger mainstream event to get the message across than the Super Bowl, “said Sam Bankman-Fried, CEO of FTX.
In 2021, around 92 million Americans watched the Super Bowl. In Germany, too, the Super Bowl is now playing a more important role than it was a few years ago. The popularity of the event gives FTX the opportunity to promote crypto and its exchanges to millions of sports fans.
More on the subject
- Overview of crypto news: The daily news blog about Bitcoin and Co.
- Hype about Defi: What you need to know about decentralized finance and how you can benefit
Costs for the spot unknown
FTX gave neither the content of the ad nor the Costs known. NBC had already published the maximum possible costs in advance and demanded up to 6.5 million US dollars for commercials in the upcoming Super Bowl.
The crypto exchange aims to win over the sports industry. The Exchange had already made a major attempt at the beginning of the year. FTX secured the naming rights to the home arena of the NBA basketball team Miami Heat for an impressive 135 million US dollars.
Through advertising for mass adoption
Although the crypto exchange advertises itself in this case, it also targets crypto currencies. More and more companies are discovering cryptocurrencies for themselves. NFT bring the cryptocurrency sector to the layperson, while Walmart ensures with the Bitcoin ATMs in the branches that people also come into contact with the digital world in brick-and-mortar retail.
Many companies want to position themselves as a driving force for innovation in this sector. Crypto advertising for an audience as large as the Super Bowl – advertising actually plays an important role like the halftime show – will certainly also contribute to crypto adoption.
