The Atlético River Plate Club, one of the most important in Argentina and in South American football, will have its fan token in the near future. This cryptocurrency will allow fans to obtain exclusive benefits and participate in official voting on the platform that distributes them.
Although there was still no official confirmation on the matter, it was known that the club signed a contract for 20 million dollars with a duration of four years . This was reported by the sports newspaper Olé, an Argentine reference in this area.
Other national media detail that the company owned by HX Entertainment will begin to sell the fan tokens of the “millionaire” team from January 2022. In addition, this commercial agreement also implies showing your advertising on the shirt of the main team and the reserve of the club.
In January, River had already joined the fantasy football platform Sorare . In this way, fans could acquire collectible cards of their players based on Ethereum that, in turn, score points in an internal soccer league among the users of the platform.
The bid for River’s fan token
What has not yet been known is which company will create and market River’s virtual currency. The aforementioned media details that Socios.com and Binance are the ones that bid to keep this initiative of one of the giants of Argentine soccer.
Although these are only rumors, the country’s sports media affirm that Socios.com would have kept the deal. This company has a lot of participation in Argentine soccer. As reported by CriptoNoticias, it is an official sponsor of the Argentine national team (and it also has its token), it gave the name to the tournament that is currently being played and has already created the fan tokens of two other important clubs, Racing and Independiente.
Binance, meanwhile, recently debuted in the fan token industry. This happened in Italian football, starting from a partnership with SS Lazio, one of the most popular teams in the country. On Saturday October 16, in the match in which the Romans beat Inter, the last Serie A champion, the exchange debuted as the main sponsor in the light blue jersey.
Fan tokens join River’s successful present
This addition to the world of sports tokens is by no means minor. In addition to being one of the two most popular teams in Argentina along with Boca Juniors, River is going through the best sporting moment in its history , something that, of course, greatly increases the value of their contracts and the media attention they receive.
Currently, the Núñez neighborhood team leads the Argentine championship with a wide advantage over the second. There are only 7 games left and River could become champion several dates before the end of the contest.
In addition, internationally, the millionaire team has had outstanding participation. He was champion of the Copa Libertadores de América in 2015 and 2018, a finalist in 2019 and a semifinalist in 2017 and 2020.
However, both the pandemic and the country’s economic situation have hit the finances of the institution, so this new way of generating income comes at a good time to support the sports project.
