Although the supply chain situation has not improved drastically, the smartphone market has shown positive results in recent quarters. According to IDC’s quarterly mobile phone report, smartphone shipments are expected to grow by 7.4 percent in 2021, reaching 1.37 billion units, followed by 3.4 percent growth in 2022 and 2023.
The 7.4 percent increase is due to a healthy 13 percent increase in iOS devices, coupled with a 6.2 percent increase in Android. Although COVID-19 had a drastic impact on the 2020 figures, shipments in 2021 managed to show a minimal increase compared to 2019 (pre-epidemic) volumes, so we can get a more accurate picture of the state of the market. The world’s largest markets – China, the United States and Western Europe – are still lagging behind 2019, but emerging markets such as India, Japan, the Middle East and Africa are fueling recovery
“The smartphone market is better prepared for the supply chain as we move towards 2020, as growth was expected in almost every region and manufacturers were prepared accordingly,” said Ryan Reith, vice president of IDC’s Mobility and Consumer Device Trackers group. He said: “The year 2020 fell short of expectations due to the pandemic, but all the leading brands continued their production plans, with the main difference being that the schedule was pushed out. So we are now at a point where inventory levels are much healthier than PCs. and some other neighboring markets, and we see the elasticity of consumer demand in recent quarterly results. “
5G shipments will continue to be the primary driver of growth in 2021, as both manufacturers, both channels focus on 5G devices, which have a significantly higher average selling price (ASP) than older 4G devices. The ASP of a 5G smartphone will reach $ 634 in 2021, which is stagnant compared to $ 632 in 2020. However, there is still a massive price drop for 4G devices as ASP drops to $ 206, down nearly 30 percent from last year ($ 277). As a result, 5G’s total shipping volume will increase to 570 million units, an increase of 123.4 percent from last year. With 47.1 percent of 5G’s global market share, China continues to lead the market, followed by the U.S. with 16 percent, India with 6.1 percent and Japan with 4.1 percent. By the end of 2022, 5G units are expected to account for more than half of all smartphone shipments with a share of 54.1 percent.
“Ongoing issues around the pandemic and the delta version of SARS-CoV-2 Despite this, consumers will continue to upgrade to more ‘premium’ smartphones this year, with premium (over $ 1,000) smartphones growing further in the second quarter as the segment grew 116 percent year-over-year.In addition, ASPs in the overall market 9 increased as customer preferences tend toward 5G models that are more expensive than entry-level devices, “said Anthony Scarsella, IDC’s director of research for mobile phones.
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