Advertising on tombstones, women sculptures with severed heads or 10,000 balloons polluting a river – do you know which games these ten PR failures belong to?
Advertising can be in the Remaining memory: Because she designs novel phrases, creates unique images or conveys aspirational messages that users like to follow. And then there are advertisements that make the headlines for their bad taste or terrible execution. In this case, it should be about the latter advertising.
But the following quiz is about the PR attempts that were completely wrong. Bloody figures of headless women, brass knuckles sent by post or cocktails made of real blood. We have picked out ten examples of failed video game advertisements for you. Can you manage to assign them to the correct game?
Here you can find more information on the topic
You see, there are some examples of bad advertising in the games industry. Hardly any other industry is so driven by the attention economy and spends so much money on making its products known. If you want to learn a little more about the power and measures of PR, we have put together three articles for you that can give you a deeper insight.
Games PR is a business worth billions. Large publishers often spend more on marketing their games than on the games themselves. Be it commercials, merchandising, exhibition stands or working with influencers – to stand out from the crowd, it takes a lot of money. And then it still often goes completely wrong.
The clever advertising can therefore now be found in the indie market. Developers: those looking for new ways to reach their audiences. They are usually more approachable, more open – more honest. For example, the creators behind “Can’t Drive This” used Tiktok in their own way to make the game better known. “Curious Expedition” cleverly opened up the Chinese Mark by arranging a fan translation. And the studio behind “Dorfromantik” has worked with smaller Youtubers.
More on the subject
- Marketing: How developments in the gaming industry influence marketing
- Chalk creature follows on the bath towel: Capcom’s marketing strategy for Resident Evil 8
- How to turn a fair into a video game
Rest We would be happy if you write your result in the comments. We’re exited about your answers.
