A New Jersey baby retailer, Dream on Me Industries, has purchased Buy Buy Baby’s intellectual property and 11 of its leases, according to court records. The retailer, which already acquired Buy Buy Baby’s trademark and business data in a previous auction, now has the potential to reopen stores.

The Auction

Dream on Me Industries secured the leases at a bankruptcy-run auction for approximately $1.17 million. The company’s total purchase, including the intellectual property, amounts to $15.5 million. The future plans for these leases remain unclear.

Potential Use of Assets

Dream on Me Industries currently sells its baby goods through various retail partners and lacks a physical store presence. However, with the leases and acquired assets, the retailer could potentially reopen the beloved Buy Buy Baby chain.

Response from Dream on Me Industries

The company has not yet provided a comment regarding its intentions for the leases and reopening stores.

Interest in Buy Buy Baby

Buy Buy Baby, a prominent subsidiary of Bed Bath and Beyond, garnered significant interest from bidders after its parent company filed for bankruptcy. Despite attempts to keep the chain’s stores open, no viable bids emerged.

Inventory and Restocking

After several months of liquidation sales, Buy Buy Baby stores have minimal remaining inventory. If the stores were to reopen under new ownership, temporary closure would likely be necessary for restocking, a task that Dream on Me Industries is well-positioned to handle.

Leases and Locations

The 11 leases obtained by Dream on Me Industries are located in prime real estate areas primarily in the Northeast. They include four locations in New Jersey, two in New York, and others in Maryland, Delaware, Massachusetts, Connecticut, and Virginia.

About Dream on Me Industries

Founded in 1988, Dream on Me Industries operates multiple brands, such as Evolur Baby, Sweetpea Baby, and Slumber Baby.