General Motors has launched a new unit called GM Envolve, aimed at simplifying the sales process and creating a “one-stop” experience for commercial and fleet buyers. GM Envolve will provide businesses with a dedicated sales account executive who can reach across multiple divisions, from vehicle purchases to energy storage and intelligence. The unit will handle sales of internal combustion products as well as electric vehicles such as GM’s BrightDrop delivery vans and the upcoming Chevrolet Silverado EV. GM’s commercial business has been on the upswing, with sales rising for five consecutive quarters, and the company has attracted more than 300 fleet customers that buy at least 300 GM vehicles each year.
One of the goals of GM Envolve is to help commercial customers identify the products, technology, or services that can meet their needs. The sales account executives will be able to help business customers obtain vehicles and parts, purchase software or delivery vans from BrightDrop, acquire tools such as energy storage or integrated charging through its GM Energy division, or access intelligence software such as OnStar Business Solutions. GM Envolve will also offer consulting services to help business customers achieve growth.
Account executives will have access to experts who specialize in GM’s different business units, and GM developed the initiative after communications with close to 1,000 fleet and commercial customers. The automaker said GM Envolve will help it operate more efficiently and generate more revenue from existing and future customers. AutoZone, one of the largest U.S. retailers of aftermarket parts, has worked with GM for more than 40 years and is the largest buyer of Chevrolet Colorado midsize pickups. AutoZone also recently purchased its first order of Chevrolet Bolt EVs. The company uses GM’s OnStar product suite for telematics information, including driver behavior and vehicle diagnostics.
Other automakers, including Ford Motor Co., have also heightened their focus on fleet business in recent years. In 2021, Ford formed its Ford Pro commercial unit, which is targeting $45 billion in revenue by 2025. The company aims to increase recurring subscription revenue and commercial vehicle market share, as well as to lower the cost of ownership for fleet customers.
Through GM Envolve, GM aims to bring in more revenue from commercial and fleet buyers by offering tailored solutions to meet their unique challenges. The sales account executives will act as a part of the customer’s team, bringing new ideas and solutions to meet their needs. GM Envolve will draw from the entire GM enterprise portfolio of business-to-business products and services for ICE and EV. The automaker said that with the launch of GM Envolve, it will operate more efficiently and generate more revenue from existing and future customers.
