As crypto.com announced in an official entry on the website, the crypto platform will be the first marketing partner for Twitch Rivals in the future Asia Pacific. Twitch Rivals is an esports tournament launched by streaming service Twitch. As the official marketing partner of Twitch Rivals, Crypto.com has category exclusivity, in-stream branded segments, media placement, activations at Twitch events and more. In addition, Twitch Rival will show advertising with the Crypto.com brand in more than 250 programs worldwide.
“We’re excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s top sports brands,” said Kris Marszalek, Co-Founder and CEO of Crypto.com. “With well over 1 billion players worldwide, gaming and esports fans are digital natives for whom cryptocurrencies are inevitable.”
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The crypto.com brand is growing
The Trading platform crypto.com is very present on the market. With the Formula 1 partnership in the summer, crypto.com caused quite a stir in the scene. According to its own statements, crypto.com is the fastest growing crypto platform in the world. In the USA, the crypto.com app is even number one in the Google Playstore.
Also the associated one Crypto currency crypto.com Coin (CRO) can gain value due to the news. In the past seven days, the CRO token has grown by around 33 percent and is currently trading at $ 0.254. With a market capitalization of around 6.5 billion US dollars, crypto.com is in 35th place among the most valuable cryptocurrencies.
Competition for the start of the partnership
The crypto platform would like to properly celebrate the partnership. Therefore, the users of the platform can now take part in a competition on social media. In terms of marketing, crypto.com is always working on expanding the reach of the trading platform.
The trading platform has with the Gaming and sports world two areas selected to win new customers. The cryptoexchange FTX also wants to strengthen its own brand through advertising and has secured an advertising slot for this during the Super Bowl 2022. As play-to-earn games grow in popularity, it seems that many companies in the sports industry are seeing a good investment.
