Squid Game is the by far most successful Netflix series. According to internal documents, the series could bring the streaming company nearly $ 1 billion.
With the publication of figures for Netflix is usually very cautious about the success of its films and series. Most recently, the streaming company had published a current ranking of the most successful series, in which Netflix lists the content according to viewers and duration of consumption. Not surprisingly, Squid Game is by far the leader there. But now internal figures have become known that give further interesting insights into the importance of the South Korean streaming hit for Netflix.
Netflix collects subscription fees
Unlike film studios or TV networks, Netflix does not generate any specific sales with certain films or series. Instead, it collects monthly subscription fees from its users, which have to be kept up to date with new content. But internally, Netflix naturally has a large amount of data on the consumer behavior of its users: inside and then calculates the success of certain individual series or films. This of course also includes the costs for the production of the content.
Bloomberg claims to have a look at internal doc Umente showing detailed data on Squid Game. Accordingly, the production of the first season of the series should have been comparatively cheap. In total, costs of $ 21.4 million were incurred, which corresponds to $ 2.4 million per episode. In contrast, there are 891.1 million dollars that the series should bring in according to Netflix (Impact Value).
123 million people started Squid Game
According to the data so far around 123 million people have seen at least two minutes of Squid Game. Previously there was talk of 111 million. With both numbers, Bridgerton’s previous record, which had 82 million viewers at the start, was pulverized.
For Squid Game, according to Bloomberg, figures are available for the first time on how extensively the series is watched. According to this, 89 percent of all those who started Squid Game watched for at least 75 minutes. Two thirds, i.e. 87 million people, watched the series within the first 23 days. A total of 1.4 billion streaming hours have come together so far. That is more than twice as much as Bridgerton can book for itself.
Share price rise due to series success
The huge success of Squid Game should also have a direct positive impact on the Netflix stock. Since the start of Squid Game on September 17, the share price has climbed by almost seven percent. Netflix’s current market capitalization is $ 278.1 billion. Investors expect that in the best case scenario, Netflix will not only report an increase in its results for the third quarter, but also revise its expectations for the fourth quarter upwards.
About the success of Squid Game should be the sneaker manufacturer Vans were also delighted. Thanks to the series, sales of white slip-on shoes have exploded by 7,800 percent in the past few weeks, as t-online.de writes. The green retro tracksuits and red overalls also saw a huge increase in demand.
