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Display | Selling domains: how much can you earn with it?

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If you want to sell domains that are not (no longer) used, you have the choice: Fixed price, VHB or auction? How investing in domains pays off and what you should consider when trading domains.

Sedo

Sedo

Sedo is Active as a domain marketplace since 2001 and today the most frequented platform for the sale and purchase of domains worldwide.

Tel: +49 (0) 221 340 300

Domain reselling, this is really a Thing? Is it worth investing in domains and using them as digital assets and Capital goods to see? Of course.

Experienced domain managers and investors know: Buying domains and selling domains is anything but yesterday. Domains are valuable assets that can generate huge profits. According to the Global Domain Report by the domain specialists at InterNetX and Sedo, the top 100 domain sales generated $ 14.6 million in 2020. Premium domains and domains that are in high demand are regularly sold for multi-digit million amounts under the digital auction hammer.

One of the major hubs of the domain aftermarket is the Sedo domain marketplace. You can read here why it can be worthwhile not only for professional domain investors, how “domaining” works and which purchase options Sedo offers.

Who benefits from the domain marketplace?

Basically anyone can trade in domains and thus sell and buy domains. These may be large agencies or companies that want to have many domains secured for their brands at an early stage, but only need a fraction of them and sell them again later. Or specialized domain investors who closely monitor and evaluate the market and invest specifically in domains from which they hope to generate increasing interest and thus increasing value in the future.

Anyone who wants to buy and sell domains should, however, deal with the subject of trademark law. Especially when it comes to well-known trademarks or other protected terms as a domain component, registration can already be legally tricky. Therefore, it is important to keep your distance to domains that could infringe the trademark rights of third parties.

Domain zu verkaufen

Selling and buying domains: Domain sellers and customers come together on domain marketplaces. (Photo: Shutterstock / Stockbakery)

Domains as an investment: which domains are worthwhile?

According to the Global Domain Report from InterNetX and Sedo, double-digit .com domains achieve the highest sales prices in past years. Probable high-paying domains are initials of well-known personalities or the first letters of big brands. In general, short domains with the TLD .com have the greatest potential. In contrast, multi-part domains with rather unusual words are less likely to sell well. Anyone who can buy and sell a corresponding number of domains is not dependent on the top sellers with six-figure sums: If the margin is right, the amount also adds up to a respectable profit.

A remarkable finding of the report in terms of domain reselling relevance is that less than half of the registered .com- Domains are also really in use. This shows that many domains in the domain portfolios of domain resellers and investors are secured and are waiting for a resale.

Of the Domain trading can be a profitable business. (Photo: Shutterstock / Maxx-Studio)

Selling domains: These options are available

Using the example of the extensive Sedo domain marketplace, the possibilities and important terms for List domain sales.

  • Domain auction: At the domain Auk tion, a specific domain is sold to the highest bidder. The supply and demand of the moment strongly determine the outcome of the bidding round.
  • Domain instant purchase: In contrast to the auction, here the domain is sold at a fixed price. The buyer acquires the domain immediately with the purchase.
  • Direct auction: Auction at Sedo with the greatest flexibility, without application phases or opening offers. The seller simply selects the start time and the desired minimum bid and you can start bidding.
  • Marketplace auction with sales guarantee: If a domain for sale is added as a “bid” at Sedo, the domain can be given a sales guarantee be released for auction as soon as the first offer is available. The first offer is then the first valid bid of the auction and often acts like a magnet to other interested parties.
  • Domain parking: The temporary use of a domain until it is later sold, when the domain is mostly on the respective website advertised directly for sale.
  • SedoMLS: Sedo Multi Listing Service lets a sales offer appear in numerous listings from third-party providers, such as the domain management platform AutoDNS, around the globe. In this way more potential buyers are reached.
  • GreatDomains auctions and topic auctions : Sales events at Sedo. GreatDomains enables high-quality domain names to be prominently placed. Topic auctions, for example for certain keywords, short domains or numeric domains, highlight certain domains temporarily.
  • Domain sale on Sedo

    Sedo offers that by far with more than two million customers worldwide largest platform for domains for sale and has been the first choice for Domain Investo since 2001 ren, domain sellers and domain buyers. Over 20 million domains are offered for sale by domain owners. The Sedo marketplace offers buyers and sellers a professional environment for domain deals.

    Are you interested? Get into domain trading at Sedo and benefit from a wide range of sales opportunities.

    Find out more now!

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    Sallie Anderson
    Sallie Anderson
    Sallie works as the Writer at World Weekly News. She likes to write about the latest trends going on in our world and share it with our readers.

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