The video platform Tiktok is expanding into job placement in the future. (Photo: nikkimeel / shutterstock)
Tiktok is expanding into job placement. Thanks to a pilot project, users from the USA can now apply for entry-level, associate and senior-level positions by adding the hashtag #TikTokResumes to videos that they upload to the platform.
Shopify and Target advertise positions at Tiktok
The companies participating in the pilot project , as well as the positions they offer, are listed on the Tiktok résumé website. Well-known brands such as Shopify, Target and the Detroit Pistons are among the participants. Applicants have until July 31 to apply for the first jobs that are advertised on Tiktok.
According to Tiktok, the possibility of using the video platform as a channel for recruiting ensures a better user experience with the app. In addition, the step into job placement shows that Tiktok is about more than just viral dance videos. Numerous content creators are already using the platform to help other Tiktok users to build their careers. With the pilot project, the social media platform now offers a large part of its users the chance to develop professionally despite the uncertain job prospects as a result of the pandemic.
Tiktok is controversial
Due to the lack of transparency in data processing, the video platform has already been criticized several times. For example, Tiktok has bypassed Android security mechanisms for 18 months in order to record the MAC addresses of users. Furthermore, the app should offer numerous gateways for hacker attacks.
