Lucky coincidence: With this trick, customers will love your products – maybe

Researchers found when coincidence leads to people having a positive product experience and when it doesn’t. The findings are useful for product development. A team from Professor Kristina Durante’s Marketing Chair at Rutgers University in New Jersey, USA, wanted to find the answer to a simple question: do people enjoy things more when they are accidental discoveries rather than something they carefully do have chosen yourself? Researchers explore happy coincidence The answers that the team found make … read more at t3n.de