The Spanish company of child, youth and family entertainment content of Grupo Planeta, Planeta Junior, will launch its own market for the sale of non-fungible tokens (NFT, for its acronym in English), of its animated series next May 27.
According to a press release from the company, those interested will have access through the blockchain company OARO, to collectible tokens with unpublished images, scenes, scripts and other elements of Maya the Bee, Marco, and of Vicky, the Viking.
In fact, since May 20, the company gives away the first NFT of La Abeja Maya on the occasion of World Bee Day.
According to Planeta Junior, the marketplace will have a “simple and intuitive functionality” and fans of the series will be able to buy the tokens in any legal tender.
In the statement, the director of Digital & eSport, Francisco Asensi, indicated that the incurs ion in the NFT market, is the product of an innovation strategy.
Likewise, he expressed that the objective is to adapt to the needs of the market at the same time that it will allow the followers of the series to be able to collect unique pieces that are part of the history of animation and of their own best regards.
OARO, the company in charge of Planeta Junior’s NFTs, has been working in the blockchain area for more than 3 years and describes itself as a “global provider of digital identity and access management , document management, ticket authentication and NFT development solutions ». On May 20, it also launched a collectible token of the Royal Spanish Football Federation.
It is to be remembered that non-fungible tokens are a type of cryptographic token that represents a unique, unrepeatable and limited in quantity.
Grupo Planeta catches up with Fox
In recent days, CriptoNoticias reported that the television production company FOX Entertainment also launched their own market for NFT, just like Planeta did.
In the first instance they are going to sell Krapapolis tokens, the new series from the creator of Rick and Morty. They assure that it will be “the first animated series completely curated on the blockchain”.
