An image of Silicon Valley executives visiting an Italian designer is getting knocked for Photoshopping in the female executives


  • The Italian fashion designer Brunello Cucinelli recently hosted a variety of tech executives at his house in Solomeo, Italy.
  • However an image posted from the top is now being knocked after it was revealed that the 2 women present were included into the picture after the reality.
  • The fashion house said in a statement that the doctored picture was created “when we realized we didn’t have a shot where all participants were represented,” that it was approved by all the participants before it was posted, which the design firm “meant no damage or had any harmful intent.”
  • Check out Business Expert’s homepage for more stories.

A picture including the Italian style designer Brunello Cucinelli and a variety of tech executives is being knocked online for digitally including in the only 2 female executives present.

The picture, which Cucinelli posted to his personal Instagram account on May 30, features familiar faces like Dropbox CEO Drew Houston, the LinkedIn cofounder Reid Hoffman, and previous Twitter CEO Penis Costolo (Amazon CEO Jeff Bezos was also stated to be present however was not in the picture).

But if you look carefully, something seems off with the two female executives pictured, Peek CEO Ruzwana Bashir and Sunrun co-CEO Lynn Jurich. See on your own:

The photo was taken at what was nicknamed the Solomeo Top in Solomeo, Italy. According to GQ, Cucinelli invited the team of tech elites to his hometown to talk about how to make the world a much better place, to consume, and to take strolls in nature.

Learn More: Jeff Bezos, Drew Houston, and a group of other tech officers traveled to a remote Italian village to meet the style designer Silicon Valley is consumed with (and whose sweaters can cost $3,000)

GQ talked with Cucinelli and one of his visitors, the Nextdoor cofounder Nirav Tolia, after the top, releasing a deep dive into Silicon Valley’s infatuation with Cucinelli.

However on Wednesday early morning, the BuzzFeed reporter Ryan Mac discovered that the image had been altered:

Business Insider called journalism line of Cucinelli’s name style home and got the following statement:

“The event was a casual affair in between buddies where we recorded some group pictures. When we recognized we didn’t take a crack at where all guests were represented, we added in images of 2 female CEOs taken during the weekend. The pictures were shared and authorized with all the individuals consisting of the 2 ladies, Lynn Jurich and Ruzwana Bashir, prior to publishing them on Instagram and they also shared the group photo on their own Instagram handles. We suggested no damage or had any malicious intent in doing this and we are sorry.”

GQ has because gotten rid of the image from its post, stating the photo “did not fulfill GQ’s editorial requirements.”

While the transformed image appears to have been a workaround for forgetting to take a group image at the summit, critics pointed to a larger problem: Just two females were present at the occasion in the very first place.


Brunello Cucinelli.
Solomeo Summit.
Drew Houston.
Jeff Bezos.

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