Box Office: ‘Avengers: Endgame’ Sinks ‘Titanic’ But Falls Behind ‘Star Wars: The Force Awakens’ – Forbes

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‘Avengers: Endgame’ IMAX poster

Walt Disney and IMAX

With $7.516 million on Thursday, its 14th day of domestic release,Avengers: Endgamehas now earned $660.4 million in two weeks of North American theatrical play. That puts it right above the unadjusted domestic total ($659 million, counting reissues) of James Cameron’sTitanicto make it the fifth-biggest domestic earner of all time. It’ll passAvengers: Infinity War($679 million) today and presumablyBlack Panther($700 million) on Saturday, with a third weekend gross between $70 million and $80 million leaving it with a 17-day cume of $730 million-to-$740 million. After Sunday, it’ll be behind onlyAvatar($760 million, counting its brief 2010 reissue) andStar Wars: The Force Awakens($937 million).

Yet even as it nears the $700 million milestone (and the unadjusted domestic total ofBlack Panther), it’s about to lose the title of “fastest-grossing movie.” With the obvious caveat that this only matters for box office nerds like me, its 14-day total is now just $9 million higher than the $652 million 14-day cume ofStar Wars: The Force Awakens. YetStar Wars Episode VIIearned $22.9 million on day 14 whileAvengers 4earned just $7.5 million. Even ifAvengers: Endgamerallies a little bit this weekend despiteDetective Pikachu, its day 15/Friday gross will likely be closer to $20 million thanForce Awakens’ $34.4 million day-15 gross.

So, barring a fluke,Avengers: Endgamewill end tonight with around $680 million. That’ll be just above the $679 million cume ofAvengers: Infinity War, but $6 million below the $686 million 15-day gross ofThe Force Awakens. Presuming a similar multiplier asInfinity War’s third weekend ($62 million) gross, a 3.825x multiplier from a $20 million Friday getsEndgameto $78 million for the weekend, giving it a still obscene $738 million 17-day cume. That would be just $4 million below the $742 million 17-day cume ofThe Force Awakens. It’ll passAvatar’s domestic (and possibly worldwide) total soon enough, butThe Force Awakensis now a bridge too far.

Thanks toStar Wars 7’s unbeatable late-December holiday blitz, where newbies get two weeks of weekdays that play like weekends,Avengers: Endgamewas always going to have to settle for second place in unadjusted North American grosses.Force Awakensopened on the very best weekend of the year one the pre-Christmas frame which is followed by a 14-day run where everyone is out of school and/or off work for the holidays. And withForce Awakenshaving its second Friday on Christmas Day and its third Friday on New Year’s Eve, well,Endgameneeded legs likeInfinity War(even with a 38% larger opening weekend) to catchStar Wars 7.

One cannot discount the advantage that comes with opening a big/well-liked movie in the Christmas season. Just this past December,Spider-Man: Into the Spider-Verse($190 million from a $35 million launch) was the leggiest comic book superhero movie since Tim Burton’sBatman30 years ago, andAquaman($335 million from a $72 million debut) was the leggiest live-action comic book superhero movie since Jim Carrey’sThe Maskback in 1994. EvenThe Last Jedi’s 67% second-weekend drop can partially be explained by not getting those vacation days until after the second weekend. Its second batch of Mon-Thurs grosses were larger than its first, and it dropped just 26% in weekend three.

All of this is to explain why not catching up toForce Awakensis no defeat for the MCU blockbuster any more thanBlack Panthernot catching up toAvatar(which opened on that same pre-Christmas weekend) qualifies as a loss for that MCU biggie. At this rate, barring a fluke in terms of legs in either direction,Avengers: Endgameis looking at a final domestic total of between $855 million (if it legs likeCaptain America: Civil War) and $911 million (if it legs likeAvengers: Infinity War). Both scenarios would put it in second place in raw grosses and the optimistic finish would rank it 12th for inflation-adjusted earnings.

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‘Avengers: Endgame’ IMAX poster

Walt Disney and IMAX

With $7.516 million on Thursday, its 14th day of domestic release,Avengers: Endgamehas now earned $660.4 million in two weeks of North American theatrical play. That puts it right above the unadjusted domestic total ($659 million, counting reissues) of James Cameron’sTitanicto make it the fifth-biggest domestic earner of all time. It’ll passAvengers: Infinity War($679 million) today and presumablyBlack Panther($700 million) on Saturday, with a third weekend gross between $70 million and $80 million leaving it with a 17-day cume of $730 million-to-$740 million. After Sunday, it’ll be behind onlyAvatar($760 million, counting its brief 2010 reissue) andStar Wars: The Force Awakens($937 million).

Yet even as it nears the $700 million milestone (and the unadjusted domestic total ofBlack Panther), it’s about to lose the title of “fastest-grossing movie.” With the obvious caveat that this only matters for box office nerds like me, its 14-day total is now just $9 million higher than the $652 million 14-day cume ofStar Wars: The Force Awakens. YetStar Wars Episode VIIearned $22.9 million on day 14 whileAvengers 4earned just $7.5 million. Even ifAvengers: Endgamerallies a little bit this weekend despiteDetective Pikachu, its day 15/Friday gross will likely be closer to $20 million thanForce Awakens’ $34.4 million day-15 gross.

So, barring a fluke,Avengers: Endgamewill end tonight with around $680 million. That’ll be just above the $679 million cume ofAvengers: Infinity War, but $6 million below the $686 million 15-day gross ofThe Force Awakens. Presuming a similar multiplier asInfinity War’s third weekend ($62 million) gross, a 3.825x multiplier from a $20 million Friday getsEndgameto $78 million for the weekend, giving it a still obscene $738 million 17-day cume. That would be just $4 million below the $742 million 17-day cume ofThe Force Awakens. It’ll passAvatar’s domestic (and possibly worldwide) total soon enough, butThe Force Awakensis now a bridge too far.

Thanks toStar Wars 7’s unbeatable late-December holiday blitz, where newbies get two weeks of weekdays that play like weekends,Avengers: Endgamewas always going to have to settle for second place in unadjusted North American grosses.Force Awakensopened on the very best weekend of the year one the pre-Christmas frame which is followed by a 14-day run where everyone is out of school and/or off work for the holidays. And withForce Awakenshaving its second Friday on Christmas Day and its third Friday on New Year’s Eve, well,Endgameneeded legs likeInfinity War(even with a 38% larger opening weekend) to catchStar Wars 7.

One cannot discount the advantage that comes with opening a big/well-liked movie in the Christmas season. Just this past December,Spider-Man: Into the Spider-Verse($190 million from a $35 million launch) was the leggiest comic book superhero movie since Tim Burton’sBatman30 years ago, andAquaman($335 million from a $72 million debut) was the leggiest live-action comic book superhero movie since Jim Carrey’sThe Maskback in 1994. EvenThe Last Jedi’s 67% second-weekend drop can partially be explained by not getting those vacation days until after the second weekend. Its second batch of Mon-Thurs grosses were larger than its first, and it dropped just 26% in weekend three.

All of this is to explain why not catching up toForce Awakensis no defeat for the MCU blockbuster any more thanBlack Panthernot catching up toAvatar(which opened on that same pre-Christmas weekend) qualifies as a loss for that MCU biggie. At this rate, barring a fluke in terms of legs in either direction,Avengers: Endgameis looking at a final domestic total of between $855 million (if it legs likeCaptain America: Civil War) and $911 million (if it legs likeAvengers: Infinity War). Both scenarios would put it in second place in raw grosses and the optimistic finish would rank it 12th for inflation-adjusted earnings.

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