WeWork gets into the food industry, backing the superfood startup of giant wave surfer Laird Hamilton

WeWork gets into the food industry, backing the superfood startup of giant wave surfer Laird Hamilton

WeWork CEO Adam Neumann has been described as an avid surfer, one who has been identified to win his board and stride, both within the Hamptons in Prolonged Island, the keep he reportedly owns a dwelling, besides in Hawaii.

Per chance it’s no shock, then, that WeWork is now additionally investing in a so-known as superfood company that modified into created several years within the past by giant wave surf critical person Laird Hamilton, who Neumann modified into it appears to be like surfing alongside correct final week. In a video call with Neumann on Monday, a Fleet Firm reporter neatly-known that Neumann is at the moment carrying a solid on no doubt one of his fingers, having broken it throughout the time out.

How remarkable WeWork is investing within the startup, Laird Superfood, isn’t any longer being disclosed, but based totally on the food company, the money will most definitely be used to gasoline product model, acquisitions and to hire more workers. A press unlock that modified into published with out fanfare earlier this present day additionally notes that Laird Superfood products will most definitely be made accessible to WeWork members and workers at win areas soon.

Some of these offerings are completely attention-grabbing, including “performance mushrooms” that it says “harnesses the benefits” of Chaga, a fungus believed by some to stimulate the immune machine; Cordyceps, one other fungus that’s been used for kidney issues and erectile dysfunction; and Lion’s Mane, yet one other fungus believed by some to stimulate nerve command within the mind.

The company suggests including one teaspoon of the mushrooms on a regular basis to one’s espresso, tea or neatly being shake.

Laird Superfoodadditionally sells beet- and turmeric-infused powdered coconut waters, “ultra-caffeinated” espresso and a vary of espresso creamers, including a mint-flavored creamer and a turmeric-flavored quantity.

It’s for a in point of fact explicit user, in different phrases — presumably one whoin actual factlikes turmeric, to illustrate. On the replacement hand, what works for Laird Hamilton will certainly work for a lot of folks that’ve watched his decades-prolonged occupation with amazement.

Hamilton appears to be like to be promoting what he in actual fact ingests, too. As he advised The Guardian final spring of his comprise food regimen: “I in actual fact admire espresso. It’s seemingly you’ll well perchance give me five shots of espresso, a quarter stick of butter, a quarter stick of coconut oil and different corpulent, and I’ll drink that. I’ll perchance well perchance stride for five or six hours and no longer be hungry, because I’m burning corpulent.”

Organic food startups were elevating money left and proper as of late, including from faded food companies, besides from venture merchants, who’ve poured billions of dollars into healthy snacks and drinks, with blended outcomes.

For WeWork’s segment, the investment isn’t the first that has seemed a tiny a ways afield for the company. In no doubt one of its more comely bets up to now, WeWork invested in a maker of wave pools in 2016. The scale of that funding modified into additionally undisclosed.


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