Lizzo Serves Up Some Novel-Pressed, ’80s-Impressed ‘Juice’ – NPR


Perchance you’ll need rather of bit of juice to salvage your Novel twelve months’s resolutions going. If that is the case, Lizzo has proper the ingredient. The Minneapolis rapper/flutist/meme epic continues her winning lag of mutter-songy, funk-heavy rap with her latest single “Juice” and but but one more meme-mighty music video to examine.

Within the Quinn Wilson-directed visible, Lizzo takes cues from diverse bits of ’80s nostalgia — Jane Fonda negate tapes, Soul Glo commercials fromComing to The United States,QVC infomercials — and shades them with her singular, lifestyles-asserting zeal. But now not like, deliver, the time-warped reminiscing of Charli XCX and Troye Sivan, Lizzo finds a sort to mud some contemporary-day magic into the in any other case-retro video. She pays a shrimp nod to ASMR queen Spirit Payton, better known on YouTube as ASMRTheChew.

Keeping with the infomercial theme, the stop of the video directs the viewer to blameitonthejuice.com, which finally ends up in a cartooned microsite housing all of Lizzo’s awesome visuals to this level, and says to enable three to six weeks for supply. Is that this a timeline for Lizzo’s 2019 domination?

“The juice ain’t price the squeeze if the juice accept now not scrutinize delight in this,” Lizzo sings within the 2d verse. If we are able to muster up even about a drops of her current-squeezed, self-loving braggadocio to raise us the entire manner throughout the year, we must unruffled be all correct.

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